Levis presents The 501 Jean: Stories of an Original, Trailer

Levi s presents The 501 Jean: Stories of an Original, a threepart documentary that celebrates the 501 Jeans influence on popular culture. EPISODE 1: THE 501 GOES TO WORK We trace the 501 Jean s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today. EPISODE 2: STYLE For the first time Levis are worn for their look, rather than function. Hollywood stars adopt it for decades and the 501 Jean becomes a style icon: continuing to inspire contemporary designers and style EPISODE 3: REBELLION The 501 Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.