Why gender based marketing is bad for business, Gaby Barrios

Visit to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more. Companies often target consumers based on gender, but this kind of advertising shortcut doesn t just perpetuate outdated stereotypes it s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why genderbased marketing doesn t drive business nearly as much as you might think and shows how companies can find better ways to