The evolution of the coffee cup lid, Small Thing Big Idea, a TED series

Author A. J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book Coffee Lids: Peel, Pinch, Pucker, Small Thing Big Idea, a TED original series, celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. Check out more here: and subscribe to our channel here: