Big Data Analytics: Answers from Big Data

Keynote video, presented at the SAS Analytics Conference 2012, by William Hakes, CEO and CoFounder of Link Analytics. Big Data Analytics is not just hype. Big Data Analytics is more than technology. It s a new way of thinking. Here s proof as to why we need Big Data Analytics: In 2012, the world s information totaled over 2 zetabyes. That s 2 trillion gigabytes. By 2020, that number will be 35 trillion. 80 of this new data is unstructured. It is too large, too complex, and t