Wally Olins The Nation And The Brand And The Nation As A Brand Part 2

Wally Olins is one of the major brand makers of our time (Wolff Olins). In mid2001 he decided to umzusatteln again: He advises countries and wish to make of Nations marks. As the opening speaker of the Typo 2001 Brands he gives an insight into his 7point program. We show the unabridged presentation. I don t claim ownership of this video Author FontShop