Sainsburys Christmas The story behind our Christmas ad

Although the events we show in our ad are fictional, weve tried to make the details as accurate as possible. Everything from the insignia on the men s uniform to the depth of the trenches is based on historical fact. In this short documentary we talk to the experts who advised us, interview the grandson of a soldier who was there, and hear firsthand accounts from both sides. We will be selling the vintage chocolate bar featured in the ad, with all profits (50p per bar) going to The Royal British Legion