Insanely Simple: The Obsession that Drives Apples Success

Many people consider Apple the most powerful brand in the world an accolade that s hard to dispute when its product line includes iPad, the iPod, iPhone, iMac and MacBook Air. Companies all over the world try to emulate Apple s creative genius and groundbreaking marketing. But what is the real secret to Apple s success According to Ken Segall, the man who put the i in iMac and served as a member of Steve Jobs creative inner circle for more than a decade, the answer is: simplicity. Segall s book rev