Boy on the Bike Hovis adverts 2019 restoration, BFI

Old Ma Peggoty s house at the top of the hill in a fictional Northern (actually SouthWestern) town is the last delivery in Ridley Scott s Boy on a Bike, voted one of Britain s bestloved adverts ever. Freewheeling down the cobbles of Gold Hill in Shaftesbury, Dorset, our young hero rides into the sunset in what is one of the most iconic moments in TV advertising history. There s wheatgerm in that there bread but also a claim that falls foul of today s advertising standards, so the 2019 reboot had to rerecord the narration. This restored version preserves the original in all its glory. More information on BFI Player s Commercial Break collection: Subscribe: Watch more on BFI Player: Like us on Facebook: Follow us on Instagram: