Toscanini LIVE 1948 NBC Television performance RESTORED IN STEREO Beethoven Symphony No. 9

Considering a 12 TV set was over 3400 in today s money back in 1948, only the welloff and TV engineers and people in the corner bar or shoppers in Macy s would have had the opportunity to watch Arturo Toscanini conduct the NBC Symphony on this special performance performed live on Saturday, April 3, 1948, at 6:15pm ET. Therefore, aside from the chosen few television owners, this broadcast was primarily enjoyed by the radio audiences of NBC. This performance was heavily advertised and was also used as incentive for people to rush out and buy the new RCA Victor Eye Witness Television set Of course, since maybe only 200, 000 people could have watched this on television, millions more listened live on the NBC Radio network, on both AM and FM. NBC (RCA Television) used their stillnew kinephoto (kinescope) process to make a film of the television screen. RCA Victor would make a simultaneous recording of the performance as well as NBC making Orthacoustic Transcriptions