In the Suburbs 1957

Shows typical facets of the family life of young couples living in the suburbs. Points out how Redbook Magazine, aimed exclusively at young adults, is of value to them. This is the movie about suburbia as it is widely imagined in pop culture: a place where educated white middleclass couples moved after World War II in an escape from crowded cities, seeking a patch of green and a better life for their children. And In the Suburbs is in fact an accurate film about this singular place and time in American history, a particular breed of suburbia that existed only for a short period, is now extinct and lives only as a clich. But In the Suburbs is about much more. Produced as an audiovisual aid for Redbook magazine ad salespeople to convince national advertisers they could deliver them the suburban market, it s also a rich evocation of postwar affluence and the suburban During World War II, the national income rose and savings accounts ballooned with unspendable money.