Dove Injectable Billboard

Over 50, 000 cosmetic injectables were performed on 14 to 17yearold Canadian teens in the last year. Our newest activation for Dove aims to draw attention to this concerning trend. We covered a billboard in tens of thousands of medicalgrade syringes to show the extent of teen cosmetic injectable use. , LetsChangeBeauty, InjectableBillboard, DoveSelfEsteemProject