Young, Mature

Unilever and Lowe and Partners agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men s toiletries mega brand, Axe. Young Mature is the latest in the phenomenally successful Axe limited edition ranges and the concept was cocreated by Ponce and the Client. The insight came from idea that Axe, with a longstanding expertise in the field of seduction, was ready to offer young men a more specific seduction tool. A two product range was brought to lif