How PC Music defined a new kind of pop ( Interview A. G. Cook, SOPHIE, Charli XCX), Arte TRACKS

A. G. Cook s label PC Music defined a new approach to pop music and became synonymous with a genre. And it laid ground for what today is called hyperpop. With the help of Charli XCX the sound reached mainstream audiences Cook, as well as friends and colleagues like Danny L Harle, SOPHIE and dozens of producers and acts like EASYFUN, Umru, Felicita and many more completely blurred the lines between underground and mainstream pop. Acts like Hannah Diamond and QT are celebrated as icons. Now, it seems a new era of PC Music has begun.