Watch the 2021 John Lewis Christmas advert

The retailer, whose festive campaign has become a major annual TV moment, is returning to a triedandtested formula of unusual friends, sharing Christmas for this years festive ad with an alien. This year it has launched a week earlier than usual after a rise in searches for Christmas products on the department stores websites, as shoppers try to dodge supply problems in the runup to the big day Subscribe to Guardian News on YouTube The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today Website Facebook Twitter Instagram instagram, guardian