GUCCI GAOK Flagship in Seoul, Celebrating the Opening with a Special Film

The new GUCCI GAOK flagship, the Houses second in Seoul located in the vibrant neighborhood of Itaewon, opens its doors, presenting a bespoke façade designed by renowned Korean artist Seungmo Park. Taking its name from the Korean word GAOK, meaning traditional home, the space is intended as a comfortable place of respite and a warm environment to welcome visitors and passersby. Once inside, an unexpected environment with mosaic walls and distinctive lighting awaits. To celebrate the inauguration, Gucci has created a special film, featuring elements from Korean heritage and the elegant and contemporary eclecticism that characterize the House. KAI, the Brand ambassador of Gucci Korea, stars in the film alongside Seungwon Cha, Jimin Han, Jiah Lee, Jay Park, and Sunmi. Alternative pop band LEENALCHI also presents a special song Hello Gucci to celebrate the opening of GUCCI GAOK and is joined by the contemporary Ambiguous dance company with a spirited performance. Discover the creative