Why Rolex brand watches are so expensive

Why Rolex brand watches are so expensive Rolex is a name known to almost everyone. Even during the pandemic, when the market was in a steep decline, Rolex was still earning millions from its iconic Submariners and Oysters. Last year, a vintage Rolex Daytona worn by Paul Newman was sold at an auction for 17 million. Lets fill you in on why Rolex s are so pricey.