The Eibar model: another kind of football is possible

Despite two successive promotions, Elbar s eligibility to compete in the top flight of Spanish football was contingent on them increasing their capital by 2million Euros, in accordance with La Liga s financial stipulations. The club launched a social media campaign, Defend Elbar, that saw their shareholder count soar from 1, 800, based in Elbar alone, to 10, 000 worldwide, raising the capital required. With a budget of only 16million euros and a stadium capacity of just 5000, Elbar were the