Ad of the Day: Dove Chocolates Latest Heroine Lives a Whole Life in One Magical Day A quieter, more snackable take on feminist

It s better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of This and Every Day, the latest ad from Mars brand Dove Chocolate. Created by BBDO New York, the work follows a woman through 24 hours, a bitesized period of time that encapsulates a full lifewe meet her as a child in the morning, and leave her, silvery and smiling, in the evening before the cycle begins again. In the background, Edith Piaf s Non, Je Ne Regrette Rien ( No, I Do Not Regret Anything ) trills, tough and vigorous. There aren t any lines of dialogue, but if there were, we re sure the ad would have passed the Bechdel test: As she flits from age to age, our protagonist artfully bypasses the benchmarks of an established life. You don t see professional successes. There is no love story, no man guiding her footsteps. Her weight doesn t seem to be a primary concern, and she will not be surrounded by grandchildren. Instead she floats through her city in a t