15. Mass Affluence Comes to the Western World

Capitalism: Success, Crisis and Reform (PLSC 270) Professor Rae discusses the rise of mass affluence, the joint stock corporation, and advertising, consumer culture in America. Gregory Clark s theory of the causes of the Industrial Revolution, including England s downward social mobility in the medieval and early modern periods, are explored. According to this theory, the upper classes produced children in greater numbers than in other countries, and there were fewer jobs of high social status. This led