Sweet Greed What Luxury Desires Will

Italian video artist Francesco Vezzoli decided to illustrate in 2008, the theme of greed in the art world with the support of a faux perfume commercial for Greed directed by Roman Polanski, featuring actresses Natalie Portman and Michelle Williams. The idea came to Vezzoli as he noticed that the world of art is becoming more about the construction of desire, that is, yes, mmore like a bottle of perfume on which you are made to want, to lust for, and to covet.