Meet the Maker: Steve George of Sugarloaf Cycles

Former professional road cyclist Steve George has long had a passion for the custom bicycle scene. His former business venture was Crankstar Bespoke, a boutique custom bike reseller that provided George with an indepth look at how many of the best North American custom makers operate. Based in Brisbane, Australia, George recently moved into producing his own bikes. His brand is Sugarloaf Cycles, and George specialises in custom carbon fibre frames with the majority of raw components sourced from within Australia. The filamentwound tubes are sourced from Sydney, the 3Dprinted carbon composite dropouts are from Brisbane, and the 3Dprinted titanium seatpost topper is from Bastion in Melbourne. In the above video George talks through his journey from pro road racer to making bikes, he touches on some of the finer details of his personal steed, and explains why he chose the name Sugarloaf.