What Happened To Coca Cola

CocaCola is one of the strongest brands in the world if not the strongest. Virtually everyone recognizes the brand regardless of age, location, or interests. But, despite the strong legacy of CocaCola, they havent been doing all that well over the past 20 years. In fact, CocaCola stock has barely grown over the past 20 years, and the growth actually loses to the S P 500 and even inflation. At first glance, you may be driven to think that this is mainly due to CocaCola becoming a mature company and not having much headroom. But, this is not exactly true given that Pepsi has been killing it. In the past 20 years, Pepsi has grown multiple folds and is on the cusp of taking over CocaCola altogether in terms of market cap. So what happened to CocaCola Well, usually, these sorts of delines cant be linked to a singular event, but in the case of CocaCola, they can be. The reality is that the entire growth of CocaCola can be explained by a singular man: Roberto Goizueta. Ever since this man died, CocaC