Just Cavalli Spring, Summer 2012 Campaign: Behind the Scenes

The new Just Cavalli Spring, Summer 2012 advertising campaign was shot by Terry Richardson, known for his eccentric, transgressive and provocative style. Lindsey Wixon, Ruby Aldridge, Jac Jagaciak, Benjamin Eidem, Josh Beech are the protagonists of captivating and sparkling, and at times naughty images, where glamour and positivity are bound with a seduction and freshness. The constant creative evolution of the brand, which draws inspiration from the lifestyles of the new generation, is a point of reference for young people who love to dress everyday life up with a positive energy. Terry Richardson shot the images in Milk Studio, New York, against a monochromatic background which emphasises the romanticism, sweetness and lightness of the Spring, Summer 2012 collection, signalling the relaunch of the Just Cavalli brand. A return to the origins of the Cavalli style, interpreted by the designer in a contemporary key. The prints come from the photos taken by Roberto Cavalli of br, br,