South Central The Day I Die ( Official Video)

PreOrder South Central s Society Of The Spectacle Album here Follow South Central It s about dying on different levels both physically and metaphysically. We were also inspired by South Central s album title which was in turn taken from Debord s theory of the Society of the Spectacle, we wanted to create a video which on different levels was a spectacle in itself. We leave it to the audience to evaluate their own emotional response to the spectacle before your eyes it might be awe, disgust, amusement, shock etc. All these things and more. I guess we are attempting to spark up and activate within the audience some emotion, in an era where violent games such as Call of Duty, Manhunt and GTA are the biggest grossing forms of entertainment. Of course it could be that through desensitization the spectacle is much reduced and you are left unmoved. Hence why you see South Central walk through the who