The Evolution of Takaras Licca chan Dolls

Have you heard about Liccachan Liccachan is a Japanese fashion doll that is often considered the Japanese equivalent of the Barbie doll. For more than 50 years, Licca has been a companion for children and collectors alike and has been celebrated for her kawaii style. In this video, we will be looking at the history of the Liccachan doll and its evolution over the past five decades. Timestamps: 00:00 Introduction 01:23 Background First Generation (1967 1972) 07:25 Second Generation (1972 1981) 10:32 Third Generation (1982 1986) 14:37 Fourth Generation (1987 present) 17:12 Fifth Generation (1992) 17:50 Early 90s Struggles 18:29 Back on Top 20:12 Post Merger 20:59 50th Anniversary and Modern Day 22:09 Conclusion 22:54 Ending Screen Media Credits: Music Credits: Limo Ride TrackTribe Float