Sperm positive, DDB NZ 2020

HIV has become treatable, but beliefs about the virus havent changed. To end decades of stigma, the New Zealand AIDs foundation had to prove HIV is safe in a way the world had never seen. So DDB Group New Zealand created Sperm Positive: The Worlds First HIVPositive Sperm Bank. The online sperm bank let men with HIV donate sperm, creating a global conversation about HIV. Now, Sperm Positive isnt just changing beliefs, its changing lives. Four babies are due, 32 women have registered as recipients, 27 sperm donors have joined. And at 2:05pm on January 27th, 2021, the first baby was born undeniably proving that HIV is safe. Shes a girl.