The Power of Authenticity, Pamela Reif Chris Kastenholz, TEDx WHU

Pamela is known as the most famous German Social Media Influencer with 2. 7 million followers on Instagram and interest in sports, fashion, and beauty. Christoph Kastenholz is Founding Partner of Pulse Advertising, the globally leading Influencer Marketing agency working with over 5, 000 social media influencers around the globe. Looking back at Pamelas career, it all began four years ago when she started posting photos of herself on social media platforms without having a particular goal or strategy in min