Be a Sweater They Said

Subscribe to, PETA: . Turn on ALL push notifications Youll probably remember the viral sensation Be a Lady They Said, narrated by Cynthia Nixon. That powerful video tackling toxic masculinity inspired PETA to pay homage with our own version called Be a Sweater They Said, created for New York Fashion Week and featuring PETA Senior Vice President Lisa Lange. The video takes aim at the fashion industrys rampant systemic speciesism. Speciesism, a form of discrimination perpetuated by humans and based on species, is a toxic, lethal mindset that allows the fashion world to get away with murderliterally. Those who bully and kill animals for clothing want youthe consumerto be complicit in their oppression, but our new video exposes the fashion industrys attempts to normalize extreme suffering and violence. By giving voice to what fashion is actually saying to the animals it exploits, our video reveals how intensely cruel, manipulative, and greedy its attempts are at justifyi