Lets face it: charisma matters, John Antonakis, TEDx Lausanne

One day John s research findings gave him a shock. Children could reliably pick winners of parliamentary runoff elections only using facial appearances More studies from politics and business helped confirm that looks could determine a leader s success. Rather than switching careers to plastic surgery, John asked: how can leaders go beyond being faced to connect with their audience via words and actions John found an answer: charisma. He will show what charisma is, how it can be measured, and why it matters, from the U. S. presidency to the most frugal communication medium ever used Twitter. As a child John Antonakis watched his parents successfully managing their businesses, winning community leadership elections, and South Africa transitioning from apartheid to democracy. All because of leadership. John became a professor at the University of Lausanne where he carries out research on, what else Leadership. This talk was given at a TEDx event using the TED conference format