Guinness Music Machine

2008 Music Machine, created by advertising agency, Irish International BBDO is the first advertisement in the new Its Alive Inside campaign, with a dynamic and energetic core idea. The exciting ad depicts the magic that occurs within the surge of a pint of Guinness, as the iconic surge of Guinness is created by a magic musical machine alive inside the pint. Music Machine was directed by Steve Cope, who recently won a prestigious D AD Award for his Elvis commercial for BBC. The music featured in the new advertisement is a composed piece by Wolfe and Adamson.