Twitter s New CEO: Why Elon Musk Chose NBCU s Linda Yaccarino, WSJ

Elon Musk selected Twitters next CEO, Linda Yaccarino, who is wellknown for her tight relationship with ad agencies and her hardnosed negotiating tactics. Yaccarino is joining the social media company after serving as chairman of global advertising and partnerships at NBCUniversal. WSJs Suzanne Vranica explains what she can bring to the social media company. 0:00 Elon Musk chooses the new CEO of Twitter 0:33 Who is Linda Yaccarino 1:12 What Yaccarino and Musk agree on about Twitter 2:05 Twitters focus on advertising , ElonMusk, Twitter, WSJ