Gucci Fall Winter 2016 campaign, Directors Cut

Presenting a video from the Gucci Fall Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Micheles collection. Director: Glen Luchford Creative director: Alessandro Michele Art director: Chris Simmonds Music: Pretender Written by Chris Stewart. Performed by Black Marble. Courtesy of Hardly Art.