Buying the Boyfriend Experience in Japan

For the first time in centuries, young women in Japan are turning away from marriage and relationships. With more Japanese women entering the workforce, earning wages, and enjoying increased economic freedom, gender norms in the country are shifting, giving rise to new economic realities. In Tokyo, a new wave of services is targeting these women, serving up the à la carte boyfriend experience. Whether they re craving a shoulder to cry on, a hunk to take shots with, or a latenight cuddle, Tokyobased w