Japan Railway Journal ( S2017 E16) Hankyu Corporation: A Leading Private Railway Companys Business Model

Hankyu Corporation in Osaka, Japan s second largest metropolitan area, has successfully increased ridership by using diversified business strategies along their railway lines; from developing residential areas and amusement parks, to constructing a new university building and establishing the famous allfemale Takarazuka Revue. See how Hankyu maintains its strong brand image with unique strategies like this, and skillfully refurbishes their old cars inside and out into new, high quality trains.