Hennessy Presents: The Piccards

In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the oceans deepest point. This remarkable true story is the basis for Hennessys latest film, The Piccards. Directed by Daniel Wolfe, the film marks the fourth installment in Hennessys popular Wild Rabbit campaign. It is also the first to depict an intergenerational chase of the Wild Rabbitthe brands longrunning metaphor for internal drive and the relentless pursuit of excellence. Told in fresh, cinematic style, The Piccards reimagines the individual achievements of the two men as one continuous journey upa surreal, adrenalinespiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve.