Kia Niro, Hero s Journey ( United States)

In Kia s Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn t a smooth ride, however, as she s capsized by a whale, hugs a soontobefelled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an ecowarrior, at least Kia lets you drive like one. Advertiser: Kia Products: 2017 Kia Niro Tagline A Smarter Kind of Crossover Songs: I Need a Hero Bonnie Tyler Mood: Funny Super Bowl Commercial: Super Bowl LI, 2017, 3rd Quarter Events Venues: Super Bowl LI Feb 5, 2017 at NRG Stadium Actors: Melissa McCarthy (Actor, Actress), Johnathan McClain (Voice Over) Production: Matthijs Van Heijningen (Director) Animals: Rhinos, Whale