Fake Luxury Shoe Store Prank proves Luxury is just Perception Payless

Payless, a lowcost shoe retailer, opened a fake luxury shoe store called Palessi and filled it with the brand s inexpensive footwear. Consumers paid up to 600 for shoes that retail for 2040. Does this experiment prove that designer brands are just perceived as being luxurious rather than actually being luxurious Payless video: Business Insiders video: INSTAGRAM: