Detroit Rubber Ep. 1 of 6 Prince Fielders 10k Jordans

Rick Williams and Roland Ro Coit are the preeminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: opening their second location and a brand new lifestyle brand, two, eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters wh