Engage Your Audience Or Lose Them: Valerie Geller, Geller Media International
In the digital age, content rules more now than ever before, and it can be translated across the plethora of mediums, so content creators must fight for the attention of each listener and each viewer. Butch Stearns of The Pulse Network sits down with Valerie Geller, President and Founder of Geller Media International, to discuss how these days, if your content is boring, if you don t instantly engage, and if you don t answer the question of what is in it for the consumer, they will leave. Geller says that one of the things they teach to broadcasters around the world, is that you can t afford to be boring for one minute, and you should never put any content on the air if you can t answer the question of why people need to listen to your story. NAB Show(R) is the place to experience the great content shift of players, technologies, strategies and expectations in a marketplace that moves forward with or without you. Join the conversation, and turn shift in your favor:
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