ANDRES SARDA Miami Fashion Week Fall Winter 2014, 15 by Fashion Channel

ANDRES SARDA Miami Fashion Week Fall Winter 2014, 15 by Fashion Channel Andres Sarda founded his iconic lingerie swimwear line under his name in 1962 in his native Barcelona, Spain. Inspired by the idea to transform the look and feel of women s underwear concept from unattractive to sensual, Sarda revolutionized the aesthetics of women s lingerie design by his innovative use of fabrics with Lycra, Nylon and Teflon in his lace manufacturing. The result of his creative genius prompted Sarda to achieve wide success in the fashion world and his fine delicate garments gave women the luxurious experience they crave. In the 1980s, Andre Sarda s daughter, Nuria Sarda, joined the family business and gathered deep knowledge of the design of the brand from her father. Nuria gained experience from managing the retail and global market as manager of the prestigious Eurocorset boutique and it proved advantageous when she became the creative designer of the Andres Sarda brand in 1998