Player Type Theory: Uses and Abuses, Richard BARTLE

Online games now sit firmly on the casual player s daily todo list, thanks to the liberating effects of social media. With the leading developers forging ahead, those in their wake are looking for an edge that will allow them to catch up and overtake the leaders. Such a secret sauce is Bartle s Player Types model, which has met with success across a range of online applications and is being adopted with enthusiasm by increasing numbers of ambitious social game developers. It s a proven tool but is it a