Sainsburys OFFICIAL Christmas advert 2016 The Greatest Gift

Presenting the new Sainsburys Christmas Advert a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hardworking and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time. As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way.