FIRST LOOK: New Rolls Royce Cullinan Upgrading The World s Most Luxurious SUV

The Cullinan, RollsRoyces controversial superluxury SUV (at least to those who cant afford one) is now its most popular model, and has been given a midlife tickleup. The changes for the Cullinan Series II are driven by the evolving Rolls customer, who is just 43 in 2024. And that younger customer wants, says Rolls, bolder forms of selfexpression. On the outside that means new vertical daytime running lights, an illuminated Pantheon grille and 23in wheels. Inside, the luxe is dialled up even more, with the likes of a bamboobased Duality Twill interior that has up to 2. 2 MILLION stitches and 11 MILES of thread, while Placed Perforation seats create imagery through the position of over 100, 000 tiny holes. Theres also a Cullinan Black Badge model from the getgo, again determined by that younger customer: when the Cullinan was launched in 2018, over 30 were chauffeur driven; today, its less than 10. Theres more power than standard, an uprated chassis, and no shiny chro