Gamification of customer experience: pros and cons How digital gaming mechanics shape customers and their financial culture Using gamification for consumer protection Moderator: Mikhail Mamuta, Bank of Russia Speakers: Igor Alutin, Moscow Exchange Aleksandr Kralkin, TInvestment Ivan Pyatkov, AlfaBank Marianna Snigireva, Netology Irina UsanPodgornova, Bank of Russia Alexey Shchavelev, PSB Bank
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