Behind the Political Spin: The British Election

This election is the closest in decades, so winning over an increasingly disillusioned electorate matters. But instead of actually facing the public, the riskaverse party leaders are stuck on a grim carousel of predictable press conferences and stagemanaged photocalls. Politicians are aided in their cause by an army of spindoctors that minimize unscripted interactions with journalists and the public alike. These media buffers, crowd fluffers, and party cheerleaders help the campaign stay on message, but