Made by Nudie Jeans

Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we ve done everything inhouse. Sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. Some might say we re stubborn, and we really are, but as long as we keep the creative control over what we do within the building, we know that we re doing at least one right. In this video you get an exclusive look behind the scenes of our he