Joacim Lundgren Welcome to inspired

Joacim have been progressing with his riding for a long time and his instagram and contest results are clear proof of it. For this project however, we wanted to show another side of Joacims riding beyond pushing the size of things. Moving in a more spot oriented, technical direction, I m glad to state that we re both very stoked with the outcome Starting to film a video late September in Gothenburg was definitely a bit optimistic, with shorter days, wind and rain being the norm. After a solid start with 7 clips the first day, we knew that we wanted to make use of the last dry days and create a full part. Thanks to Inspired bicycles for supporting Joacim.