Gucci Aria

Debuting in a special film codirected by awardwinning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, air. In his notes on the collection, the Creative Director calls it a deep and ecstatic diving in everything we yearningly miss today a jubilee of breath. In the year of Guccis centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Cluba tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Arias hacking lab made of incursions and metamorphosesfrom Alessandro Micheles notes on the showis unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage. ,GucciAria, AlessandroMichele Music: The soundtrack, by Al