7. Can You Sell a Scheme for Operating on Beating Hearts and Make a Business of It

Capitalism: Success, Crisis and Reform (PLSC 270) Dean of the Yale School of Management, Sharon Oster, explains the CardioThoracic business case. Barriers to CardioThoracic s success are discussed, including competition from other medical firms, gatekeeper problems, other medical procedures, and difficulties understanding needs of the firm s customers. Various players in the case are identified, as well as their specific interests and potential strategies for articulating these interests. Dean Oster an