This Cult Nail Artist Has the World at Her Fingertips

In this episode of A Day With, host Michelle De Swarte gets her nails done by Sharmadean Reid, the founder of the insanely popular beauty brand WAH London. When Reid opened her nail salon in 2009, it was the beginning of the economic recession; she borrowed money from friends and had just two employees. But the simple premise that beauty is about community soon transformed her small Dalston salon into a global phenomenon: After all, even when women can t afford a meal or drink out, they still need a place t